*School Assignment*

Four different media technologies and their uses I chose for this assignment are internet magazines & newspapers, social media, radio and television.

Internet magazines & newspapers are just like they sound, magazines located on the internet. Thanks to the prevalence of things such as the iPad, internet subscriptions to magazines and newspapers are on the rise. The New York Times paywall is working. Wherein a few years ago many newspapers were staring down a outdated pay model and facing spiraling revenues, the internet has proven for some to be the revenue stream greatly needed. The target here is anyone who likes to read, be it news or entertainment or more.

Social Media has been booming for years. In it, more and more people and companies are communication via social media. Almost any company you can think of has a presence in Facebook and Twitter. It’s the fastest and most direct form of communication a company has towards it’s target audience. Personally, I get almost all of my news through Twitter. I follow media outlets that post links to their articles on their timeline, and I read them that way. It’s a way for myself to get personalized news as fast as possible. The audience here is over 500 million people who have a Facebook profile alone, not to mention anyone on the internet.

Radio has been big for over 50 years, and I don’t see that stopping anytime soon. ‘Radio’ in the sense of this assignment really means audio without visual. A person can listen to the ‘radio’ without a radio. I listen to music in my car through a satellite feed, not an actual radio. Streaming services such as Pandora and Spotify use the internet, not the radio. But these are all means of audio without visual. And for my satellite subscription and Pandora, ads are played (yes even on satellite) as a revenue stream. A entertainment service that still has serious implications for advertising will not go away anytime soon. Anyone that listens to music or more while looking elsewhere (literally) is a target.

Television will rule the world for as long as I will be alive. I personally don’t watch much tv, but it’s everywhere and it’s prevalent. Satellite tv gets a zillion channels to the masses full of movies, news and more. Ads have their own shows, and commercials play on the ad shows. The tv has shows about what happened on the internet. It’s crazy, but it’s pumped right into almost every home in America. Anything you want at the push of a button. The audience is really everyone since there is almost anything you could want to watch on it.

http://www.wired.com/epicenter/2011/08/new-york-times-paywall/